27 Mar 2015

Event | Elizabeth Arden Opens it's doors in Africa with Adeola Ariyo as Brand Ambassador

First of all, let me warn you that this is a long post, lol. So sit back, pour yourself a glass of champagne and enjoy 'cos it's quite an interesting one *wink*

As I grew to become a young lady with frequent issues relating to my skin, my mum would tell me "you have a job and earn a good salary, you should try changing your cream to the Elizabeth Arden Visible Difference lotion. It's not a cream you buy this month and that's the end o, you have to plan towards it each month". 

Needless to say, these past years, I heard about Elizabeth Arden A LOT. Having the opportunity to welcome the brand into Nigeria is more than I could hope for.....but now I actually am welcoming the brand into Nigeria *double whoop!!*

Now, contrary to what y'all may be thinking that perhaps they might only come with the skincare, I'm supremely pleased to tell you that the entire Elizabeth Arden range of products will be available in Nigeria *double whoop again!!* No stand alone stores as some of you might be asking but there will be Elizabeth Arden counters in Montaigne Place outlets in Lagos and Enugu for starters.
Along with the announcement of the brand's coming into Nigeria is their making of Adeola Ariyo, a Nigerian super model, their Ambassador in Africa. She will be featured in its Visible Difference, Skin Illuminating and Flawless Finish Perfectly Nude Make Up SPF15 campaigns across Africa.
The decision to add a new Brand Ambassador to Elizabeth Arden in Africa comes as the brand begins its expansion into the continent. 
“Expanding into Africa is an exciting venture for our brand. It is an opportunity to really celebrate African beauty” comments Corne Nel, Managing Director of Elizabeth Arden in Africa. "‘To be beautiful is the birthright of every woman’. As a company we want to celebrate each woman’s unique beauty through individuality, diversity and original expressions of beauty” 
On Adeola Ariyo as the Ambassador, Corne Nel remarks, “Adeola has all of these qualities and as a prestige beauty brand we wanted to choose a spokesperson that African women could identify with”

On the announcement as Africa ambassador for the brand, Adeola has this to say, “Being chosen as an Elizabeth Arden Brand Ambassador in Africa is an incredible honour. Elizabeth Arden herself was an entrepreneur, women’s advocate and a champion for holistic beauty, inspiring women all over the world. I am proud to be associated with a brand that embodies such important values”.

The brand recently hosted editors, writers, bloggers, on-air personalities, editors, bloggers, writers, columnists, contributors and on-air personalities at Talindo Steak House in Victoria Island.

Guests at the event included: Alali Hart, Adesuwa Onyenokwe, Tewa Onasanya, Onah Nwachukwu, Latasha Ngwube, Noble Igwe, Funke Babs-Kufeji, Konye Nwabogor,  Yemisi Odusanya (Sisi Yemmie), Eku Edewor, Ono Bello, Anthonia Soares, Jennifer Obiuwevbi, Elizabeth Awoliyi, Akudo Agbenowe, Tokyo James, Godson Ukaegbu, Ozinna Anumudu, Denola Adepetun, Zainab Balogun, Ezinne Alfa, Yoanna ‘Pepper’ Okwesa, Vivianne Chidueme, Stella-Marris Ikelionwu, Titi Oyinsan, Adekelu Ajadi, Oluwayemisi Seriki Dada, Omobola Bolaji, Adeola Adebiyi, Ifeyinwa Ojekwe and many more.

Adeola Ariyo, the brand ambassador was also present at the event and presented a rousing speech about the brand, it's history and her excitement about working with them. 

The media guests were given a presentation on Elizabeth Arden’s skincare range which includes product lines for every need: PREVAGE®(Environmental Protection), Ceramide (Youth Restoring), Skin Illuminating (Skin Brightening Solutions), Visible Difference (Healthy Skin Essentials) and the Eight Hour (Miracle Moisturizers)
Here are some more pictures from the Elizabeth Arden media event:
Adeola Ariyo & Alali Hart
Ifeyinwa Ojekwe of loveifeyinwa.com
Jennifer Obiuwevbi of bellanaija
Yewande Thorpe of shelovesthefinerthings.com, Adaku Ufere of thirdworldprofashional.com, Stella-Maris Ikelionwu of stellasaddiction.com and Ezinne Alfa of beautyinlagos.com
Elizabeth Arden is a global brand that is dedicated to customers having an excellent brand experience and providing premium quality beauty products so we can only expect the best from them.

We look forward to indeed experiencing the brand as it paves it's way in Africa making beauty accessible to every woman in line with it's founding principle - “To be beautiful is the birthright of every woman”


Come in – the door is open.

- Montaigne Place, Ikeja City Mall
  Address: Ikeja City Mall, Shop L033, ObafemiAwolowo Road, Alausa, Ikeja, Lagos
  Telephone: 0708 068 0133
- Montaigne Place, MMA2 Domestic Airport Airside 2
  Address: Shop 36, New Murtala Mohammed, Local Airport, Lagos
  Telephone: 07046473099
- Montaigne Place, Polo Park Mall
  Address: Shop G39&G40, Polo Park Mall, GRA, Enugu
  Telephone: 0704 533 4519